Big data is being used in marketing as extensively as any other domain. If you are a smart marketer you relying on data to inform, test, and iterate their strategies. And even though data and analytics will never replace the creative minds that are at work behind the best marketing campaigns, they certainly can provide those minds with incredible tools and insights that can help them perform even better. Big data and analytics can improve your marketing efforts in many ways, including the following: 1. More clearly define your ideal customer. In the past, marketers frequently had to make best guesses as to the demographics of their ideal market segment, but that is no longer the case. With big data, companies can easily see exactly who is buying and tease out even more details about their customers, including things like which websites they frequent, which social media channels they use, and even which buttons they click while on a website. 2. Optimize customer engagement. Data can provide insights into who your customers are, where they are, what they want, how often they make a purchase, when and how they prefer to be contacted, and many other important factors. Companies also […]
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