The business of movie making as they say: Is Glamorous on the outside, Gamble on the inside Is Exciting on the outside, Uncertain on the inside Is Challenging on the outside, Unforeseeable on the inside Not any more – Movie makers in Tollywood have now risen above the realms of sheer luck to predict the future of their movies. Who helps them do this – Analytics! We met up with the production team for the latest Tolly blockbuster Mandobasar Galpo and the producer Mr Akash Jalan share his insights on how he used Analytics for his movie #Mandobasar Galpo: What aspects of the business are very data driven: Nowadays, all decisions in the movies, as in the other industries, are data driven! The producers, with a given budget, depend on the data to make the following decisions: What genre of movie to make – comedy, thriller, action, etc Start cast – basis their history of hits, flops, box office collection, awards in any given genre Date of film release basis past trends and current competition Which channels to use for marketing How many and which theaters to release the movie in Estimating revenue from 1st day/week ticket sales and […]
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